Sales
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Let's talk about lead generation. Those of you in sales know this is one of the hardest parts of the process. Some numbers for you to consider today:
Someone who visits your website for the very first time, is only 4% likely to buy something.
To close a deal, on average, you have to have nine touch points with someone.
But, if someone is referred to a product or service, they are 92% more likely to buy.
Those are some good numbers.
Cold-calling isn’t necessary to be successful in sales. It still has its place. What if you’re a small business with limited resources and cold-calling isn’t your jam?
This is where you should be investing your time instead: build on the clientele you already have. There are three reasons for this:
It costs you a lot less
You will already have qualified leads and we all know that is half the battle
Referrals lead to more referrals
Focus on your current clientele and how you can build from there and you will get the leads that you want.
Where do you go from here? How do you make this work? Well, you will have to come back next week for another article talking about referrals.
But, if you like to get some more information in the meantime, head over to the Business Lab with Laine Schmidt Podcast and listen to Episode 1 with Mateo Martinez.