Sales

Typically, when we think of people in sales, we think of people who sell goods and services. In reality, we're all in sales. Most of us are selling our ideas and that's one of the hardest things to sell. 

Having to convince someone of something can be harder than selling them a product. How do we do that? We emotionally connect them to the outcome. And how do we do that? By not talking so much. That sounds strange, doesn't it?

We are trying to convince them of something... shouldn't we have to verbalize what we think? Yes and no. It's good to lay out what we want them to know and then to step back, ask some questions and let them process.

We never give people the time to process thoughts and ideas. The more questions we can ask them, the more emotionally connected they will be to the outcome and in turn, they will buy our ideas.

Head over to Apple podcast for more tips on sales and communications.